Vita-Merfen® is back in pharmacies and drugstores
Tuesday, 13 October 2020
Vita-Merfen®, the well-known and popular ointment for disinfection and wound healing, is now available again in pharmacies, drugstores and through online pharmacy shops.
Vita-Merfen® was taken off the market in 2015 by its former trademark holder due to production difficulties. The Galenica subsidiary Verfora took over the traditional brands Merfen® and Vita-Merfen® in 2017 and has since been working on reintroducing the ointment Vita-Merfen®. Following approval by Swissmedic, Vita-Merfen® has now been relaunched on the market.
This means that Verfora has added yet another product in the high-revenue wound disinfection market, paving the way for the company to further expand its position.
The relaunch will be accompanied by a national advertising campaign and numerous activities at points of sale.
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