Verfora is reintroducing Vita-Merfen®
Wednesday, 11 March 2020
Verfora will supply Vita-Merfen®, the well-known and much loved brand for disinfection and wound healing, to Swiss pharmacies and drugstores again towards the end of 2020.
Vita-Merfen®, the well-known and much loved brand for disinfection and wound healing, was withdrawn from the market in 2015 by the trademark owner at that time due to production difficulties. However, the demand for Vita-Merfen® has remained high, both on the part of specialist retailers and on the part of consumers.
The Galenica subsidiary Verfora took over the brand, together with the Merfen® brand in 2017, and has since been working on its reintroduction. Swissmedic granted marketing authorisation for the product again on 14/02/2020. Verfora will supply Vita-Merfen® to Swiss pharmacies and drugstores again towards the end of 2020. The reintroduction will be accompanied by a national advertising campaign and numerous activities at points of sale.
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