Products & Brands
The Products & Brands Business sector provides services relating to the marketing, distribution and supply chain management of OTC (over the counter), parapharmaceutical and health and beauty products. Through the company Verfora, it also supports specialist retail trade in Switzerland with a unique sales organisation and individual customer-specific training sessions.
The Products & Brands Business sector offers the launch and distribution throughout the specialist retail trade in Switzerland. It includes both the promotion of own consumer health brands as well as the commercialisation and promotion of exclusive partner health and beauty brands. As a leading partner of the Swiss specialist retail trade and together with the Retail Business sector, Products & Brands also offers a unique platform for the launch and distribution of partner brands and products. The company cooperates with international leading partners such as Pierre Fabre (A-Derma brand), the Alès Groupe (Lierac and Phyto brand), or Procter & Gamble (Vicks®, Metamucil®)
The company Verfora markets well-known brands and products that can be found in almost every single household in Switzerland. Verfora has a leading position in the fields of pain, cough, cold and respiratory diseases. It markets and distributes high quality health and beauty products primarily to a broad portfolio of pharmacies and drugstores as well as, to a lesser extent, to self-dispensing doctors and hospitals. Strong brands of its portfolio include Perskindol®, Anti-Brumm®, Algifor® or Triofan®, as well as inlicensed and partner brands. It also aims to further expand its product portfolio, for example by entering new market segments such as the wound disinfection and healing market with the acquisition of the wound care brands Merfen® and Vita-Merfen® in early 2017.
Verfora also supports specialist retail trade in Switzerland with a unique sales organisation and individual customer-specific training sessions.
Tel. +41 58 852 81 11
Fax +41 58 852 81 12