Products & Brands
The Products & Brands Business sector provides a range of services in the Swiss healthcare market relating to medications, medical devices, dietary supplements and health and beauty products: these include support to Marketing and Sales as well as product approval, quality control and supply chain management. Through the company Verfora, the Business sector also supports the specialist retail trade in Switzerland with a unique sales organisation and individual customer-specific training sessions.
The Products & Brands Business sector offers launch and distribution services throughout the Swiss healthcare market. This includes both the promotion of own brands as well as the commercialisation and promotion of partner brands. As a leading partner of the Swiss specialist retail trade, Verfora serves as an important bridge between consumers and the specialist retail trade, thereby contributing to healthcare in the Swiss market. The company cooperates with international leading partners including Pierre Fabre (with the A-Derma brand), the Alès Groupe (with the Lierac® and Phyto® brands), Angelini Pharma (Thermacare® und Bucco-Tantum®brands), and Procter & Gamble (with the Clearblue®, Oral-B®, Vicks® and Metamucil® brands).
Verfora markets top quality health and beauty products with well-known products and brands that can be found in almost every single household in Switzerland. These include Perskindol®, Anti-Brumm®, Merfen®, Algifor® and Triofan® as well as inlicensed and partner brands. The company has a strong position in the fields of pain, coughs, colds and respiratory diseases. Marketing and distribution primarily target all pharmacies and drugstores as well as potentially doctors and hospitals. Verfora also supports the specialist retail trade in Switzerland with a unique sales organisation and individual customer-specific training sessions.
Verfora aims to continuously further expand its product portfolio and, where opportunities present themselves, to also enter new market segments, such as the wound disinfection and healing market with the acquisition of the Merfen® and Vita-Merfen® brands in early 2017. The own-brand portfolio was expended with the newly launched own dermo-cosmetics line Dermafora® in early 2019. Verfora acquired the Hedoga Group with its well-known brands Osa®, Osanit® and Carmol® in mid 2020.