Annual report 2018

Galenica annual report 2018 | 63 Contact persons and important publication dates For shareholders For shareholders in relation to corporate governance: Markus Dill, General Secretary phone +41588528111 , aktienregister@galenica.com For investors Felix Burkhard, CFO phone +41588528529 , investors@galenica.com For the media Christina Hertig, Head Corporate Communications phone +41588528517 , media@galenica.com Agenda 2019/2020 – Annual General Meeting 2019: 2 May 2019 – Half-year report 2019: 6 August 2019 – Annual report 2019: 10 March 2020 – Annual General Meeting 2020: 19 May 2020 Further important dates can be found on the Galenica website (see related links on page 64). Brand management Philosophy and implementation The first choice for health, beauty and wellbeing Galenica seeks to be recognised as a reliable, dynamic and efficient Group within the healthcare market, which creates value for all stakeholder groups with high-quality products and services. Thus, Galenica also invests its energies in looking after its brands. Galenica stands for quality and pro- fessionalism, for credibility and transparency, for reliability and continuity. There is a clear focus on the ambition to be the first choice for health, beauty and wellbeing in the sup- port line. Group Corporate Communications is responsible for implementing Galenica corporate brand communication. Corporate identity Galenica is a broad-based Group which manages well-estab- lished company, product and service brands in the health- care market. Products and services under the Galenica brand guarantee a high level of quality. The communication philosophy “as centralised as necessary and as decentral- ised as possible” is also reflected in brand management. This means giving the individual companies under the Galenica umbrella room to address target groups in the best way possible for the market segment and product involved. That is why Galenica companies operate under their own names in the market. At the same time, over and above this diversity, the Galenica Group seeks in particular to express clearly the shared identity of the companies comprising the Group. Galenica therefore strives to present a uniform corporate design where possible and reasonable. The Group’s brands Organisational basis The Galenica Group is structured into two segments: Health & Beauty, comprising the Retail and Products & Brands Business sectors, and Services. The Group companies are assigned to the Business sectors on the basis of their core activities. The Galenica brand is supported at all levels by the descriptor (the support line) used with the logo. At Group level, it is the broad basis of the ambition that is com- municated; at company level, it is the fact that the company is part of the Galenica Group that is signalled. The majority of companies in which Galenica has more than a 50% holding follow this strategy and use the common cor- porate design. New companies are integrated progressively in line with a clearly defined process. Important strategic marketing considerations are taken into account when deal- ing with well-established and well-known brands. Basic guidelines on corporate design are summarised in two handbooks for staff and external partners, and include all areas of application, such as corporate stationery, printed products, company signs and website design. The handbook for employees is available in printed and electronic form, while the handbook for external partners is available in electronic form. In addition, internal training sessions on how to use the Galenica corporate design take place regu- larly for new employees; the sessions are also open to established employees interested in refreshing or deepening their knowledge. Protection of the Group’s brands Galenica systematically fosters and protects its company brands in all countries where it is active and guarantees a high standard of quality. Corporate Governance Galenica